This passion for product innovation is centred on a real appreciation for the end consumer and as such, our innovation pipeline is constantly evolving to better meet the changing needs of our customer and consumer base.
Informed through a robust Category Management process product, development is the life blood of our business, always beginning with the consumer, the various eating occasions and most importantly ending in customer satisfaction.
Targeting the markets core evolving macro trends; indulgence and convenience, our team of award winning innovation chefs strive daily to find new ways of enhancing the consumer experience of indulging in the very best quality cakes and desserts.
Each new product is developed with the intention of bettering what the consumer has previously experienced and is designed to leverage one or more of our centres of excellence; chocolate expertise and application, soft fruit processing and handling, pastry and premium sponge expertise, and format diversification.
Our expertise in these areas is applied to a broad range of cake and dessert types and formats that service our diverse consumer base.